Google Search Keyword Types

When bidding on a keyword in your ppc campaigns you need to choose a keyword match type which tells google how aggressively or restrictively you want it to match your advertisements to keyword searches. Possible statuses depending on the type of external account include criterion rarely served criterion below first page bid criterion low quality score review campaign paused etc. Google ads keyword match type.

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You assign a match type by adding symbols to your keywords.

Google search keyword types. Keyword match types for google ads formerly adwords. It s important to know the differences in keyword match types as there are a number of ways they affect the way your campaigns will run. Additional status of the keyword in the external engine account. Simply put google ads keyword match types are a way for us humans to tell the google search engine how and when we want our ads to show for a users search query.

Match types give you the power to control how relevant a search term needs to be to match your keyword and trigger your ad. Every keyword you add to your account can be assigned one of four possible match types. Keyword match types help control which searches on google can trigger your ad. In the match type column see how search terms that triggered your ads match your keywords.

For example if you use banana bread as a keyword then you might see banana bread with exact as the match type. Using broad match modifiers allows you to go fishing and find useful keywords for inclusion in your exact match ad group. Research keywords our keyword research tool gives you insight into how often certain words are searched and how those searches have changed over time. Use this information to adjust your keyword match types.

See how closely search terms are to your keywords. This can help you narrow your keyword list down to the ones you really want. So you could use broad match to show your ad to a wide audience or you could use exact match to hone in on specific groups of customers. How keyword match types work.

For a ppc campaign it s crucial to understand keyword match types and pay attention to keyword cpc and search volume while for seo the main metrics to look at are keyword search volume and keyword difficulty. Broad broad match modifier phrase or exact. The google news initiative is our effort to work with the news industry to help journalism thrive in the digital age. Both the broad match modifier and exact match groups should be analyzed for any inaccurate search terms which you can add as negative keywords to filter out.

Let s explore these approaches in more detail. If you re interested in learning how to use google s tools explore our training center for over 40 lessons on google products including google trends. Timestamp of the keyword s creation formatted in. There are four different keyword match types to choose from when advertising with google ads formerly google adwords.